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Monday, December 12, 2011

Even More Contest Fun from Microsoft

Introducing, the Microsoft Big App on Campus Student Competition. If the Microsoft Apportunity contest wasn't enough incentive to develop apps for Windows Phone, Microsoft is partnering with the band The Gracious Few to create an amazing experience for ten (10) students in Austin, TX at SXSW:  a private concert, backstage passes, a private dinner with the band, and being interviewed on national radio about their apps.

Now, I personally don't know much about this band, but I am sure there are those of you out there that do. Also, the fact that Microsoft secured an opportunity for you to be interviewed on national radio about your app is a pretty big feat, allowing for more people to know about your app and (hopefully) buy it or use it a lot (if it's free).

If you aren't too keen on the band part, I might mention that there are also $15,000 cash prizes (one for the top free app and another for the top paid app) for the two apps which will be named “Big App on Campus.” That's a lot of money and can enable you to pay off those pesky student loans you have faster.

BAOC is open to any US college and university student who builds apps for Windows Phone.  Each application created from August 1st, 2011 until February 14th, 2012 can be entered and students can submit multiple entries.

I would imagine it is also possible for a "double entry", that is, (if inside the same timeframe as the Apportunity contest) you can enter the same app in both the Apportunity contest and this contest as well.

Anyway, all entries have to be in by February 14, 2012. On February 15, 20 semi-finalists will be chosen from those entries. On February 23, there will be public voting to select 10 finalists from those 20. On March 1, 2012, there will be public voting to select the Big App on Campus.

For those who are wondering what Microsoft is looking for, here's the judging criteria :
  • Innovation (40%):  How innovative is the idea?  Does it do something new or does it accomplish something in a new way?
  • Experience (40%):  Does it feel seamless and like a native experience on Windows Phone?  Does the app have a polished feel?
  • Potential (20%):  Does the app have potential in the market (lots of users, making money, both) or not?
Public voting will be done via a combination of downloads of the apps + “Likes” on Facebook.

 To enter, you must first be entered into Dreamspark and from there, get an App Hub membership (both are free of charge for students) at Create a program for Windows Phone. Programs may either be free or paid (your choice). After that, Visit and complete an Official entry form, including submission of your name, email address, App Hub ISV ID, approved APP ID, contest category (free or paid), and App name.

I hope everyone has a good time with this contest. You can subscribe to my rss feed or follow me on twitter (username is @rctechgeek).

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